Hyper Light Technologies Rebrands as Lumagenics Reflecting Its Evolution Towards A Commercial-Ready Developer of Innovative Photonic Technologies
Cary, NC, March 19, 2019 – Hyper Light Technologies today introduced its new corporate brand and logo. The rebranding reflects the evolution of the company as well as its vision for the future: a company focused on innovation, technology investment, new partnerships and a continued commitment to harness UV light to combat pathogens.
The comprehensive rebrand allows the company to take the innovator position and elevate the focus on the company’s technology platform, Cool UVTM that is the core of the surface disinfection device, currently in development. The rebrand includes new logo, positioning, and website.
“We knew that a unique approach was needed, with product ready to hit the market Q2, 2020. We took this opportunity to rethink not just our name, but our entire brand. We are proud to be innovators in a rapidly evolving industry, and our new brand identity brings a sharp new visual identity, characterizing the brand as bold, smart, effective, and original.” said Amy Harris, VP Strategy and Marketing.
Lumagenics new branding further enables the company to stand out, not only within the expansive disinfection market, but also within the ever-growing infection control ecosystem.
Lumagenics is passionate about the fight against HAIs, as all members of the company have had the HAI battle personally touch their lives. Lumagenics projects a late 2020 launch of their first surface disinfection device.
Lumagenics is a privately held, technology platform company located near Research Triangle Park, North Carolina. Our mission is to transform today’s current disinfection approaches by harnessing UV light to combat pathogens. For more information, visit www.lumagenics.com.